Reliable Custom Software Development

Wiltshire based software development company, Microsoft .NET, C#, SQL Server specialist

App Software Limited is a software development company based in Westbury, Wiltshire, serving all of the UK. Our specialisation is in internet programming and web development. We also undertake desktop / server and mobile app projects.

Contact us with your requirements. We'll be happy to discuss and see where we can help.

The majority of our development work is based around the Microsoft technology stack (C#, ASP.NET MVC, SQL Server and supporting web technologies such as JavaScript and CSS) running on AWS, though we frequently work with other software ecosystems as well.

We work with companies ranging in size from large multinational corporations to small businesses. Our range of skills cover the 'full stack', allowing us to confidently undertake work on a wide range of project types.

Project types undertaken include:

  • Website and web application development / extension / maintenance / re-development / recovery
  • Desktop application and service build
  • API integrations
  • Database development (SQL Server, MySQL, SQLLite, MongoDB, more)
  • UI design and development
  • Microservices
  • Payment gateway development
  • Responsive design / mobile web
  • Mobile apps
  • Search engine optimisation and pay per click
  • Business process design
  • Security and code review
  • Software testing
  • Data processing
  • Technical writing

"Gareth rapidly understood the ecosystem and helped us get back on track to smoothly extend and modernise the existing .NET based systems to enable a move into new global markets. At the same time he brought his expertise creating the foundation for the system to grow beyond the initially designed program - John Lamazares, Development Manager, Dyson Limited"

Why Custom Software Development?

The Hidden Costs of One-Size-Fits-All Software

Businesses succeed because they are able to offer something different to their competitors. While a business can build processes around one-size-fits-all systems, this is not without hidden costs. Compromises inevitably have to be made. Training, licencing, maintenance and support are some of the visible costs of one-size-fits-all all systems. However, working with one-size-fits-all systems often means that manual or multiple disparate systems are required to complete workflows. This results in increased costs resulting from training and knowledge transfer, lost information, poorly formatted data, lack of workflow automation, inflexible or incomplete reporting, a lack of auditing and less efficient communication.

An additional and significant risk is the potential failure of the business that provides or supports such software packages. Migrating your data out of one-size-fits-all systems can be difficult without a significant amount of technical support, and is sometimes impossible.

The Advantages of Custom Software Solutions

Custom software solutions do require some upfront investment, both in financial terms and in the time it takes to define your businesses processes and workflows.

We get it, you are busy running your day to day business. Once an investment in custom software has been made however, you have a solution that fits like your business like a glove, uniquely molded around your processes. Custom built software gives your business the freedom to adapt as the demands of the markets you operate in change. Further, the ways in which applications can be adapted and the resulting opportunities are limitless with the correct programming expertise. With full control over the data that supports your business, you have the opportunity to drill deep to gather insights that will help you to decide on the direction you should take your business next.

When you commission a custom software solution, ownership of source code and intellectual property is yours. Risks are mitigated in that you are free to hire new technical expertise and continue where you left off if your existing support becomes unavailable, or if you decide that theyare no longer the right fit for your business. Your systems remain running and under your full control for as long as you need them.

We are advocates of the use of opensource projects, as well as integration of 3rd party software providing that they are the optimum fit for your solution in terms of both cost and suitability for the task at hand. We firmly believe however that your foundation is best built on custom code written for and owned by your business.

Ultimately, custom software development allows your business to express it’s true character and take all of the opportunities that are presented to you. Contact us to discuss how we can help you automate your business.

Our Services Include

Custom Software Development
Bespoke software

At App Software we develop software and services using our own bespoke platforms built from scratch, backed by the best software development frameworks and tools available. From requirements gathering to process advice through to implementation, App Software can manage the full project cycle to ensure the satisfaction of your business needs.

Project requirements and the full set of challenges are rarely known to their full extent at project inception, so we are committed to working in a responsive, agile manner that keeps the client close and in control of the final product.

Business Process Design & Technical Writing
Software design

With 10 years experience developing systems for clients in a range of industry sectors, we have a wealth of knowledge that we can use to contribute ideas to help develop the best software supported business processes to help your business achieve its goals.

Far from focusing just on technology and code, we can help to see you through complex issues such as compliance, payment and data processing and the integration of your product with external systems and 3rd party products.

Existing Project Maintenance
Software maintenance

Successful businesses use software that stands the test of time. Systems need to grow and adapt to changes in the business in which they are used.

App Software are experienced in managing existing projects initially created by 3rd parties and extending the software to accommodate new business needs while ensuring that robust testing is carried out to ensure the minimal likelihood of breaking changes.

Where project rebuilds and moves to more recent technology are required, we have the skills to map requirements from existing software. However where the maintenance of existing software is required or desirable, we are always keen to respect working software and cost effective maintenance of existing code where possible.

Project Recovery
Software project rescue

Software development is complicated and the skill level and experience among agencies and individual contractors varies. App Software have the experience to be able to take failing projects and identify what needs to be done to move them back on track in the most cost and time efficient manner.

With an emphasis on soft skills as well as solid software development competence, we are able to work and communicate with businesses and 3rd parties to recover the information required to be able to take over and redirect projects that are experiencing problems.

On This Page

Why Custom Software Development
The Hidden Costs of One-Size-Fits-All Software
The Advantages of Custom Software Solutions